21 / 113
GB Auto’s product offerings in the country include Geely pas-
senger cars, as well as Lassa, Grandstone, andGoodyear tires.
Management is continuing to pursue additional opportuni-
ties for long-termgrowth inAlgeria due to themarket’s lucra-
tive nature, with the companywaiting on regulatory reforms
to be able to ramp up operations further in the country. The
company expects to launch its own brand, Verde, to the Alge-
rianmarket in 1Q17.
GB Auto’s Jordan operations currently consist of the dis-
tribution of Avon, Diamond Back, Triangle, Waterfall, and
Jumbo tires. Operations in the country continue to perform
well at both the bottom- and top-line levels, with the coun-
try eyeing expansion opportunities there such as poten-
tially opening a branch of 360—GB Auto’s premiumexpress
service — in the capital city of Amman.
Future Expansions
GB Auto is actively exploring further markets into which it
can expand and capitalize on the region’s untapped potential
and pent-up demand for real value and true customer care.
Management looks forward to announcing further develop-
ments on this front going forward, with Sub-Saharan Africa
being its current focal point for growth.
Jordan
Tires
Iraq
Passenger Cars
Tires
2016 ANNUAL REPORT
19