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GB Auto is the largest player in the
Egyptian passenger car market in
terms of sales revenue, market share,
and production capacity. The company
holds the exclusive license to assemble
and distribute Hyundai and Geely
passenger cars, and imports and dis-
tributes Hyundai, Geely, and Mazda
passenger cars, as well as spare parts
for all three brands. GB Auto is also
the exclusive distributor and after-
sales service provider for Chery-brand
vehicles in Egypt, through a tripartite
agreement with the Chinese company
and Egypt’s Aboul Fotouh Automotive
(AF Automotive).
Through Hyundai, Geely, Mazda, and
Chery, GB Auto is able tomarket a vari-
ety of products with a diverse range of
sizes and prices.
Over the years, the company has
solidified its market leadership with
a dedication to value, unparalleled
service, and best-in-class products.
GB Auto created its “one-stop-shop”
approach to retail auto buying by
vertically integrating sales, consumer
finance (through Drive, GB Auto’s
consumer finance venture), and after-
sales support. Its commitment to total
customer care allows the company to
offer Egypt’s car-buying market a pow-
erful value proposition. GB Auto has
long positioned Hyundai cars as the
best value for money in the Egyptian
market and has more recently done the
same with Geely, Mazda, and Chery at
their unique price points.
With Egypt’s largest sales and after-
sales network, GBAutohas transformed
the nation’s new car experience. The
company’s 3S business model promises
showrooms, services, and spare parts.
GB Auto currently owns 14 large service
centers, more than 711 service bays,
and 45 showrooms. This along with
the company’s numerous partnerships
with independent automotive retailers
and its spare parts distribution channel
that stretches across the country allows
the company to deliver comprehensive
servicewithin the Egyptian carmarket.
GB Auto has invested significantly in
the expansion of its assembly capacity.
At the Prima plant, the company as-
sembles Hyundai and Geely passenger
cars and Mitsubishi Canter cabins
from imported CKD kits, as well as lo-
cally sourced components. The plant,
which spans across nearly 58,000 sqm,
was established in 1994 and by January
2016 had produced more than 285,000
passenger cars. In September 2012, GB
Auto completed a major investment,
growing production to include its new
Geely models while modernizing cer-
tain aspects of the assembly process.
Egypt
Passenger Cars
GB Auto is a leading automotive company in the Middle
East and North Africa and non-bank financial services
provider in Egypt.
52.4
%
2016 ANNUAL REPORT
24
Our Business Units