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Regional
Footprint
GB Auto’s unwavering commitment to and understanding of
its home market, of Egypt combined with strong management,
helped it transform from a local firm to a regional, multina-
tional success story.
The company announced in 2009 that it was considering
growth opportunities outside of Egypt, and in 2010 it entered
a joint venture to distribute Hyundai vehicles in Iraq, while
boosting operations and increasing its brand representa-
tions.
With strong key fundamental growth drivers in the MENA
region, GB Auto believes the automotive market in offers
ample opportunities despite macro or political turbulence.
Significant GDP growth, a large and fast growing consumer
base, and a low motorization index are several reasons the
company feels the region is prime for expansion.
In 2016, operations in Iraq accounted for 6.8% of GB Auto’s
total revenues, proving the compatibility and success of the
GB Auto model in another key regional market. With opera-
tions expanding since 2010 to include the distributionof Bajaj
motorcycles & three wheelers, Westlake, Diamond Back, and
Jumbo tires, and service centers and spare parts outlets in
Baghdad and Al Najaf, management is optimistic about its
long-term potential in the country so long as conditions on
the ground allow.
The company also has an established presence in Algeria,
with key brand representations and sales and after-sales
operations having begun in 2013. GB Auto established a foot-
hold in the Algerian market, with management control, in
cooperation with the Group Rahmoune, a strategic player in
the Algerian economy, with investments mainly in building
materials, basic infrastructure, and the automotive business.
Egypt
Passenger Cars
Commercial Vehicles and
Construction Equipment
Motorcycles
and Three-Wheelers
Financing Businesses
Tires
Others
Algeria
Passenger Cars
Tires
Regional Footprint
2016 ANNUAL REPORT
18