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Corporate
Social
Responsibility
GB Auto has always taken the safety
and well-being of employees seriously,
and has striven to positively impact the
communities in which it does business,
in part through donations to hospitals,
training foundations and educational
funds. Taking this corporate conscious-
ness to the next level, in 2010 the com-
pany created a CSR department with the
aim of streamlining the company’s CSR
strategy and goals.
Vision
GB Auto recognizes its position within
the Egyptian community and the impor-
tance of contributing to the well-being of
the communities inwhichwe operate. GB
Autobelieves in thenecessity of enhanced
cooperation between the private sector
and civil society and close interaction
with governmental authorities in order to
overcome socio-economic challenges.
Mission
Reducing poverty and raising standards
of living in Egypt by fostering:
• Education
• Environment
• Social Actions
Education-Related CSR
Initiatives
GB Auto is a firm believer in the need to
improve educational levels in Egypt. By
doing so, the company seeks to improve
standards of living amongst the popula-
tion by offering thembetter employment
opportunities to support a reason-
able living. Such support will, in turn,
help the country’s growth initiatives.
Working on that belief, GB Auto not only
establishedtheGBAcademy—asoutlined
in the HR section on pages 38-39 of this
report — but embarked on a number
of education-related CSR initiatives.
GB Auto Sponsors Baja SAE,
Helwan University
GB Auto’s graduate programs create
linkages with educational institutions to
position the company as an employer of
choice in Egypt and the region. In light
of this initiative, GB Auto offers develop-
ment opportunities to undergraduate
engineers in local universities. Driven
by this commitment, GB Auto signed
an MOU with the Society of Automotive
Engineering - SAE, Helwan University
to support and sponsor senior students
in their bachelor project in the Baja
competition that was held in Texas from
24-27 March 2014.
The competition aims to encourage
students to manufacture a Baja racing
car, which is a single seated, off-road
race car that can successfully navigate
all types of terrain. The car can drive
across lakes, fly off jumps, go over boul-
ders and logs two feet in diameter, and
can also climb 45 degree slopes. The cars
race on dirt, mud, snow, ice, rocks and
virtually any other terrain imaginable.
The competition also examines the
team business plan, presentation skills,
management, engineering design and
manufacturing skills.
GB Auto Renews Scholarship
for Imbaba Students
With the beginning of a new academic
year, GB Academy has paid a visit to Im-
baba Technical School to provide a full
academic scholarship for 30 new stu-
dents who will be enrolled in the young
technicians program for the academic
year 2014/15 and to orient them to the
program and its objectives. The visit
also aimed at renewing the scholarship
for 29 students who were promoted to
year two of the program and awarding
18 of them with attendance certificates
for having successfully completed a
two-month summer training program.
Khatwa Teghayar Bokra
GB Auto launched an initiative entitled
“Khatwa Teghayar Bokra (A Step to
Change Tomorrow),” aimed at the now
Ministry of Technical Education (which
was, at the time of the launch, a part of
the Egyptian Ministry of Education). The
initiative is still being rolled out and will
be implemented by the GB Academy. The
program aims to develop technical edu-
cation across all governorates in Egypt
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