

to generate highly qualified technical tal-
ent to meet the needs of the job market.
Other CSR Initiatives
GB Auto Empowers
Egyptian Mothers
As development is the key path to a
brighter future, GB Auto is focused on
where development ultimately begins:
with Egyptian mothers. Improving the
well-being of Egyptian mothers — and
indeed Egyptian women more broadly
— will have a significant impact on the
welfare of Egypt, and investing in the
improvement of women’s lives is a key
starting point for the development of
a country.
Driven by this belief, GB Auto was
among the first contributors to the pow-
erful mothers’ program provided and
initiated by Misr El-Kheir Foundation.
Misr El Kheir Foundation prides itself
on being Egypt’s pioneer in develop-
ing human potential, and GB Auto was
therefore keen to sign a protocol with
the foundation. This protocol entails
donating EGP 400,000 to improve the
livelihood of Egyptian mothers in debt
in a program called “Gharemat.”
GB Auto is also seizing this opportuni-
ty to raise society’s awareness of the im-
portance of supporting underprivileged
Egyptian mothers and to highlight that
this support is indeed a national duty to
which all Egyptians must commit. GB
Auto expresses its overall gratitude and
appreciation for the immense efforts
exerted by the Misr El-Kheir Foundation
to help develop the community.
Hyundai Supports Egyptian
Orphans through GB Auto
Driven by its commitment to its core val-
ues, which focus on contributing to com-
munity development, Hyundai launched
the “Hyundai Loves You” campaign
through GB Auto. The campaign aims at
integrating orphans into society. GBAuto
branded Kidzania City with “Hyundai
Loves You” to emphasize to those chil-
dren that they are part of the society and
all Egyptians are their family.
Through GB Auto, Hyundai invited
1,100 children to spend a day in Kidzania,
an entertainment center that provides
a safe, unique, and very realistic educa-
tional environment that allows children
between the ages of 4 to 14 to play at adult
occupations and effectively learn skills
useful for their future. This invitation
gave the children a unique experience, as
it contributes to raising their awareness
of the real world by learning about jobs,
money, and social responsibility, and
will be engraved in their minds for years
to come.
This campaign comes as a part of GB
Auto’s new strategic plan aimed at long-
term support for orphans who need
continuous help from society at large. GB
Auto and Hyundai are firm believers in
the notion that developing children’s cog-
nitive capabilities through imagination is
essential to encouraging creativity.
GB AutoWorks to Improve
the Lives of Egypt’s Orphans
GB Auto is calling on Egyptian society
to further develop care systems for its
orphans, as society’s current approach
to orphan care is in serious need of
improvement. Care for orphans is
currently limited to certain days or
months, while support for orphans is
often limited to visiting kids in orphan-
ages. GB Auto is concerned about the
effect this will have on their social
upbringing, believing that blending
kids into society is one of the essential
factors that will lead to a healthy social
upbringing for Egypt’s orphans.
Accordingly, the company was hon-
ored to invite Dar El-Orman orphans to
attend the “Bollywood Show” that was
performed in the Cairo Opera House and
sponsored by GB Auto. The event was
organized in the context of cultural and
artistic exchange between Egypt and
India. The main aim of this invitation
was to embrace kids in society and open
the door for them to integrate into their
communities. Moreover, GB Auto aimed
to provide the kids with an exceptional
experience that they will never forget,
exposing them to new cultures and ex-
panding their horizons. The company
succeeded in achieving its goals, as
the kids interacted with the company’s
team effectively, enjoyed the show, and
expressed a desire to repeat these ex-
periences in the future.
GB Auto would like to express its
sincere gratitude to Dar El-Orman for
accepting the invitation and grant-
ing the company the opportunity to
put a smile on the faces of Egypt’s
beloved kids.
Ghabbour Auto | 2014 ANNUAL REPORT
41