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to generate highly qualified technical tal-

ent to meet the needs of the job market.

Other CSR Initiatives

GB Auto Empowers

Egyptian Mothers

As development is the key path to a

brighter future, GB Auto is focused on

where development ultimately begins:

with Egyptian mothers. Improving the

well-being of Egyptian mothers — and

indeed Egyptian women more broadly

— will have a significant impact on the

welfare of Egypt, and investing in the

improvement of women’s lives is a key

starting point for the development of

a country.

Driven by this belief, GB Auto was

among the first contributors to the pow-

erful mothers’ program provided and

initiated by Misr El-Kheir Foundation.

Misr El Kheir Foundation prides itself

on being Egypt’s pioneer in develop-

ing human potential, and GB Auto was

therefore keen to sign a protocol with

the foundation. This protocol entails

donating EGP 400,000 to improve the

livelihood of Egyptian mothers in debt

in a program called “Gharemat.”

GB Auto is also seizing this opportuni-

ty to raise society’s awareness of the im-

portance of supporting underprivileged

Egyptian mothers and to highlight that

this support is indeed a national duty to

which all Egyptians must commit. GB

Auto expresses its overall gratitude and

appreciation for the immense efforts

exerted by the Misr El-Kheir Foundation

to help develop the community.

Hyundai Supports Egyptian

Orphans through GB Auto

Driven by its commitment to its core val-

ues, which focus on contributing to com-

munity development, Hyundai launched

the “Hyundai Loves You” campaign

through GB Auto. The campaign aims at

integrating orphans into society. GBAuto

branded Kidzania City with “Hyundai

Loves You” to emphasize to those chil-

dren that they are part of the society and

all Egyptians are their family.

Through GB Auto, Hyundai invited

1,100 children to spend a day in Kidzania,

an entertainment center that provides

a safe, unique, and very realistic educa-

tional environment that allows children

between the ages of 4 to 14 to play at adult

occupations and effectively learn skills

useful for their future. This invitation

gave the children a unique experience, as

it contributes to raising their awareness

of the real world by learning about jobs,

money, and social responsibility, and

will be engraved in their minds for years

to come.

This campaign comes as a part of GB

Auto’s new strategic plan aimed at long-

term support for orphans who need

continuous help from society at large. GB

Auto and Hyundai are firm believers in

the notion that developing children’s cog-

nitive capabilities through imagination is

essential to encouraging creativity.

GB AutoWorks to Improve

the Lives of Egypt’s Orphans

GB Auto is calling on Egyptian society

to further develop care systems for its

orphans, as society’s current approach

to orphan care is in serious need of

improvement. Care for orphans is

currently limited to certain days or

months, while support for orphans is

often limited to visiting kids in orphan-

ages. GB Auto is concerned about the

effect this will have on their social

upbringing, believing that blending

kids into society is one of the essential

factors that will lead to a healthy social

upbringing for Egypt’s orphans.

Accordingly, the company was hon-

ored to invite Dar El-Orman orphans to

attend the “Bollywood Show” that was

performed in the Cairo Opera House and

sponsored by GB Auto. The event was

organized in the context of cultural and

artistic exchange between Egypt and

India. The main aim of this invitation

was to embrace kids in society and open

the door for them to integrate into their

communities. Moreover, GB Auto aimed

to provide the kids with an exceptional

experience that they will never forget,

exposing them to new cultures and ex-

panding their horizons. The company

succeeded in achieving its goals, as

the kids interacted with the company’s

team effectively, enjoyed the show, and

expressed a desire to repeat these ex-

periences in the future.

GB Auto would like to express its

sincere gratitude to Dar El-Orman for

accepting the invitation and grant-

ing the company the opportunity to

put a smile on the faces of Egypt’s

beloved kids.

Ghabbour Auto | 2014 ANNUAL REPORT

41