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Safety
GUARANTEED
We not only pride ourselves on the breadth
of our service offerings, but their premium
quality and safety specs
The division continued to pursue its
expansion strategy, extending its
cooperation with ZC Rubber, one of
the top 10 worldwide tire manufactur-
ers with the distribution of Westlake
Heavy Truck tires in Egypt. The brand
is known worldwide for its consistent
product quality and will be a funda-
mental par ner to acquire shares in the
growing value segments.
Expansion was also supported by a set
of initiatives launched a year before, in-
cluding adding newbrands and product
lines to cover more profitable segments,
such as Double Coin (Truck and OTR)
andWaterfall (Car and Light Truck).
Numerical distribution in Egypt was
also optimized during the year to gain
market share inkey geographical areas
and profitable brands and segments. A
network of premium express service
centers, branded 360, were launched in
May to reach high-end consumers.
GB Auto remains committed to this
division and will continue to increase
the supply of tires and expand the
company’s brand representations in
the years to come.
2016 ANNUAL REPORT
35