2012 ANNUAL REPORT
            
            
              
                33
              
            
            
              Tires
            
            
              GB Auto has been among Egypt’s lead-
            
            
              ing tire dealers for more than 50 years
            
            
              and distributes passenger car, van, bus,
            
            
              construction equipment and light-truck,
            
            
              truck and bus-truck tires under license
            
            
              with Turkey’s Lassa, Japan’s Yokohama
            
            
              and China’s ZC Rubber-brand Westlake,
            
            
              Triangle, Diamond Back, Rotalla and
            
            
              Grandstone. An increasingly important
            
            
              source of Group revenue, in 2013 this
            
            
              line of business announced that it has
            
            
              successfully concluded agreements that
            
            
              will see it expand from Egypt to cover
            
            
              Libya, Algeria, Iraq and Jordan, as well as
            
            
              diversify the company’s product offerings
            
            
              in Egypt.
            
            
              The Tires line of business is an in-
            
            
              creasingly important contributor to the
            
            
              company’s revenue and profitability
            
            
              stream, through both increased sales
            
            
              and growing foreign currency sales in an
            
            
              environment of devaluation in GB Auto’s
            
            
              home market of Egypt.
            
            
              2012 Business Review
            
            
              • The Tires line of business reported a
            
            
              standout performance in the year, with
            
            
              a 77.5% increase in revenue over 2011.
            
            
              • Strong sales reflect management’s
            
            
              ability to leverage its relationships with
            
            
              its suppliers to secure better quantities
            
            
              for the local market in Egypt, as well
            
            
              as a shortage of foreign exchange
            
            
              liquidity, which acted as a deterrent to
            
            
              small traders seeking to secure their
            
            
              requirements, thus enabling GB Auto to
            
            
              replace a significant portion of parallel
            
            
              imports.
            
            
              • Management anticipates that these
            
            
              domestic market conditions will
            
            
              continue in the coming period and is
            
            
              accordingly working to capitalize on
            
            
              them to increase its Egyptian market
            
            
              share.
            
            
              • Going forward, management
            
            
              expects the contribution from
            
            
              expansion territories and new brand
            
            
              representations to be on-par with
            
            
              Egypt’s sales growth.
            
            
              290.1
            
            
              163.4
            
            
              75.1
            
            
              62.7
            
            
              111.7
            
            
              ‘08
            
            
              ‘10
            
            
              ‘09
            
            
              ‘11 ‘12
            
            
              Tires Revenues by Year
            
            
              (LE Million)