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2012 ANNUAL REPORT
18
Our Lines of Business and Brands
Passenger Cars
GB Auto is a leading passenger car
importer, assembler and distributor in
the Middle East and North Africa. In
Egypt, the company is the largest player
in the market, as the sole representative
of Hyundai, Mazda and Geely passenger
cars and owning the largest nationwide
distribution and after-sales service
networks of any brand. Regionally, GB
Auto distributes Hyundai passenger
cars in Iraq and Geely passenger cars in
Libya and Algeria. GB Auto serves the
Egyptian market with both Completely
Knocked Down (CKD) and Completely
Built Up (CBU) products while
operating in Iraq, Libya and Algeria with
CBU units.
Motorcycles & Three-Wheelers
GB Auto is Egypt’s exclusive assembler
and distributor of motorcycles and
three-wheelers from Bajaj, the largest
global manufacturer of three-wheelers,
often known as auto-rickshaws or
“tuk-tuks.” GB Auto imports Semi
Knocked Down (SKD) units from the
Indian producer and assembles and
finishes the vehicles locally. Since it first
began importing and selling three-
wheelers, the company has been the
country’s market leader for the popular
vehicles, in part due to its efforts at
providing quality, low-cost after-sales
service to this segment’s price-conscious
consumers, and later as the company
introduced financing for this line
via Mashroey.
Commercial Vehicles &
Construction Equipment
The Commercial Vehicles and
Construction Equipment line of business
offers a wide range of assembled-in-
Egypt trucks and buses under exclusive
agent and distributorship agreements
with Mitsubishi and Volvo. GB Auto
manufactures and distributes semi-
trailers and superstructures (i.e., oil and
chemical tankers as well as concrete
mixers). The Commercial Vehicles LOB
also distributes Volvo construction
equipment and YTO tractors in Egypt,
exports trailers to Algeria and produces
buses for domestic and export markets
through GB Polo, a state-of-the-art
facility in partnership with global leader
Marcopolo and using Iveco chassis. Most
recently, the company added Sino trucks
to its product line-up in the Egyptian
market.
Tires
GB Auto has agreements with a number
of OEMs to distribute a wide variety
of tires in five countries. In Egypt,
the company distributes Lassa,
Yokohama, Westlake and
Diamond Back tires
while it distributes
Westlake and Diamond
Back tires in Iraq. In
Jordan, the company
distributes Diamond
Back tires. GB Auto
announced in the first
quarter of 2013 that it
has secured agreements
in Libya to distribute
Triangle tires, and in
Algeria to distribute Lassa,
Rotalla and Grandstone tires.
Financing Businesses
GB Capital serves as GB Auto’s financial
arm. The Financing Businesses currently
include three entities. GB Lease, which
was initially established to provide
finance to GB Auto’s commercial
vehicles and corporate fleet clients, but
quickly diversified its field of operations
into other asset classes. Mashroey,
the Group’s microfinance venture,
sells GB Auto’s Bajaj-branded two
and three-wheelers on credit terms to
microfinance-eligible clients. Drive is GB
Auto’s consumer finance and factoring
subsidiary, and is the latest addition to
GB Auto’s Financing Businesses suite.
Drive will finance consumer purchases
of our passenger car brands.