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2012 ANNUAL REPORT
16
Regional Expansion
Our Brand Footprint
GB Auto first announced in 2009 that it
was exploring opportunities for growth
outside its home market of Egypt. In
2010, the company entered a joint
venture to distribute Hyundai vehicles
in Iraq. Proving the essential soundness
of the strategy, in 2012, Iraqi operations
accounted for 32% of GB Auto’s total
revenues. Not a company to rest on
its laurels, GB Auto continued search-
ing for additional opportunities in the
region.
Early in 2013, the company announced
that these efforts had come to fruition,
with key brand representations in the
North African markets of Algeria and
Libya. Sales and after-sales operations
in the markets will begin in the second
quarter of 2013; GB Auto has manage-
ment control of each local venture.
Algeria
The company is entering the Algerian
market in cooperation with the Group
Rahmoune, a strategic player in the Alge-
rian economy, with investments mainly
in building materials, basic infrastructure
and the automotive business.
GB Auto will enter Algeria with Geely
passenger cars in 2Q13, augmenting its
lineup with Rotalla, Grandstone and
Lassa tires.
Libya
In Libya, GB Auto has begun selling
Triangle-brand tires in small quantities,
which it will ramp up when it begins sell-
ing both Geely passenger cars and Great
Wall pickup trucks early in the second
quarter. GB Auto is entering the Libyan
market in cooperation with El-Bostan
Holding Company, a well-established
consumer goods, retail, automotive and
logistics conglomerate owned by the Al
Said family.
GB Auto has identified a cost-effective
strategy to rapidly roll-out sales and
aftersales facilities in both Tripoli and
Benghazi.
Future Expansions
GB Auto is actively exploring further
markets into which it can expand,
capitalizing on the region’s untapped
potential and pent-up demand for real
value backed by true customer care.
Management looks forward to announc-
ing further developments on this front
going forward, with Sub-Saharan Africa
as the current focus for growth.
Location
Passenger Cars
Commercial Vehicles &
Construction Equipment
Motorcycles
& Three-
Wheelers
Tires
Financing
Businesses
Egypt
Iraq
Libya
Algeria
Jordan